Second Chance Caveman

Back in 2005, I was an Associate Creative Director with Tribal DDB. We were working on an online milk campaign for BC Dairy. Working with another ACD, Alex Beim, we came up with a great concept in support of the print campaign, "It's Always Been Survival of the Fittest". We decided to focus our online efforts on a 'real life' caveman who'd been thawed and was given a second chance to make better choices - the implied message, milk is a better choice. These were aimed at young kids and teenagers so the humour was more raw and slapstick.

I wrote and directed a series of short videos that would go with the website. Unfortunately the site's no longer live. But below you can check out a few of the videos from the series. I hope you enjoy.